Sales happen all throughout the year, but the January sales are on a different level.
I often talk about how there's only a tiny window in the year when there isn't a sale. These days, in the world of fast fashion, sales are constant. Go into any shop and there's a sale rail or a bargain basket - and it's not all the leftover, too trendy crap either. There is something about the January sales, though. Something special. There's an expectation that - if you're lucky - you'll find some really good bargains. Contrary to mad opinion, you don't have to queue outside BTs and race indoors to get the best stuff (have you seen those videos?!); there are investment pieces galore, and also those trend pieces you really wanted, and some are reduced to more than half the price.
You don't even have to set foot in a physical store to reap the benefits. We've visited our favourite shops online and found 21 bargains you can't omit from that digital shopping bag.