A new season, a new It print. Get ready to cast aside everything leopard and snake, chain print is where it's at.
It's all so very Versace. So very 1993. Chain print is throwback to the extreme - and we're loving it. It's the print you used to only find in vintage shops, on scarves, in the bargain bin.
While it started out in the opulent setting of 1980s Milan, it graduated to your not-very-cool aunt's wardrobe by the mid-nineties. Who didn't have a box full of chain print shirts for dressing up? The print resurgence is surprising; hipsters near and far have been wearing it ironically for years. Now, though, it's the hottest print on the high street. And it's everywhere.
I spied a mid-length pleated skirt with the print in Zara just after Christmas and would have bought it if I wasn't sure that everyone in my office would have the same one (it happened with the Stradivarius snake print midi!). I was wrong, though. The print hasn't caught on just yet - that's why now is the perfect time to get it.