Instagram’s favourite beauty brand, REFY, has landed in Ireland

Instagram’s favourite beauty brand, REFY, disrupted the industry last November with an innovative sell-out brow collection.

The brand’s entire product range is now available to shop online at with delivery direct to the Republic of Ireland at the equivalent of UK shipping costs of £3.99 for standard 2-4 day shipping.

Launched just six months ago in November 2020, REFY is the immediate cult-following beauty brand founded by beauty and fashion influencer Jess Hunt after she saw a gap in the market for versatile, fool-proof makeup products that enhance rather than hide natural beauty.

Famously known for her incredible brows, Jess wanted to offer her audience products that simplify their makeup routines. Following two years of research and development, REFY launched as a cosmetics brand truly for everyone, with a game-changing three-stage brow process that allowed beauty lovers to achieve a professional brushed-up brow look, no make-up artistry skills required.

Completing the brand’s current product range, REFY’s second collection, a range of cream-based skin products, landed earlier this Summer. Designed to be worn all year round, the range of versatile products includes a bronzer, blush and highlighter that promise to give a natural, fresh, ‘your skin but better’ look.


REFY’s current line-up includes Brow Sculpt (€16) - which to-date has sold over half a million units - Brow Pomade (€14) and Brow Pencil (€14) which are both available in three shades, Light, Medium and Dark.

The face collection comprises of Cream Bronzer (€18), an ultra-versatile buildable formula in shades Sand, Tan and Onyx, Cream Blush (€14) which has been developed especially to enhance the natural colouring in your cheeks and comes in three universal shades, Rose, Malaya and Citrine, and a universal Gloss Highlighter (€18) for a glass-like glow.

Alongside the range, the brand also launched a double-ended Duo Brush (€16) made from synthetic vegan fibres, designed for perfect application and blending of the Cream Bronzer and Cream Blush.

Shop the collection at

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