Beaut.ienomics: Aldi Square up to Planet Skincare With Lacura WrinkleStop

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"Botox in a jar", screams the Aldi Lacura WrinkleStop press release, immediately setting my teeth on edge. 1/ the product doesn't come in a jar, and 2/ of course no topical product can mimic the effect of Botox, which is a large molecule incapable of penetrating the skin unless it's injected into it.

I hate these sort of headline-grabbing claims, because they are just not fair to consumers, who cannot possibly be expected to know the difference. I also think brands set themselves up for all sorts of falls with this carry-on, too. It quite simply can't do what you pretended it will, so you're just breeding customer dissatisfaction. Where's the sense in that?

OK, initial gripes aside, I have been reading about this product on UK beauty blogs for a while, and put in a request to Aldi's Irish press office for information on it a couple of weeks ago too, as I thought it sounded worthy of a Beaut.ie mention. WrinkleStop contains Syn-ake, a Swiss-developed synthesised version of the venom of the Temple Viper snake, a peptide-packed mix that aims to reduce lines and wrinkles.

Aldi say it's the exact same mix as that found in Planet Skincare's Anti-Ageing Moisturiser, but at a much reduced price: €9.99 for 10ml. The Planet Skincare product will set you back €65 for 50ml, so it's a €15 saving when you look at the price per millilitre, but the advantage here is that if the Aldi version doesn't suit, then you're only a tenner down.

Promising a 52% reduction in wrinkles after 28 days if used regularly, this could well be worth a try. I haven't used it myself but did like the Planet Skincare product a lot, finding it plumped and treated my skin well.

So, props to Aldi for making a proven ingredient available at a mass market price, but just try and cut out the hyperbole the next time, eh?

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