Attention Ballina Ladies! Purity Everyday Elegance Opens

purity interior

I know our sisters in the wescht sometimes feel a bit left out of the chat about gorgeous, easily available products, and while we do try to be as non Dublin-centric as we can, sometimes it's harrrdddd to be a beaut.ie blogger (sung to the tune of Sometimes it's Hard to be a Woman), giving all your love to just one beauty store. i.e. BTs.

Which is why I was very happy to receive an email from Mayo lady Gail Molloy, to tell me about the launch of Purity Everyday Elegance in Ballina. Stocking brands like Neals Yard, Protocol, Crabtree & Evelyn, Nimue, Guinot, Jessica Nails and Artdeco, it's a bit of a beauty haven, for sure. But I've saved the best for last - gals, Purity also carries the squee-ingly nice Paul & Joe line. Hurrah!

That's not the end of the bounty: the retail space is to the front of the shop, and to the rear, there's a full service beauty and hair salon too.

Advertised

Excellent news all round for locals and visitors alike, I reckon. Head to Purity Everyday Elegance, who are located at Pearse St, Ballina, Co. Mayo.

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