Number Crunching: Fastest Selling Cult Beauty Faves

Whether you rate them or slate them, some beauty products are forever ingrained in the beauty landscape thanks to their cult status, and they’ve got the numbers to back it up too. The phrase “often copied but never bettered” pretty much sums the whole thing up, oh and of course there’s the matter of sales… the rate at which these beauties fly of the shelves might just surprise you.

  • Chanel No 5

no 5Famously known as Marilyn Monroe’s favourite fragrance, Chanel’s classic scent has been around since the 1920s and remains popular to this day with a bottle sold every 30 seconds somewhere in the world. (€76.50/50ml EDP)

  • YSL Touche Eclat


The ultimate highlighter/concealer and the stats back it up with one sold every 10 seconds around the world. In celebration of the original formula, first launched back in 1991, YSL launched an expanded touche elcat range in 2011 and then followed up with the Teint Touche Eclat Foundation back in 2012. (€35)

  • Lancome Hypnose Mascara


One of my favourite mascaras of all time; the original Hypnose formula delivers full, dramatic lashes without clumping and is so good Lancome created more versions of it including Doll Eyes, Hyponse Star & Hypnose Drama. It seems as if I’m not alone in loving this beauty gem as one is picked up every 20 seconds in the world! (€27.50)

  • Batiste Dry Shampoo 

batiste origina;

With one can being sold every 2 seconds, bathrooms the world over must be enveloped in the signature citrus scent of Batiste! The versatile nature of this dry shampoo means you can give your roots a refreshing and volumising boost or use it to help with up styling hair too. (€3.99)

  • NARS Orgasm Blusher


Arguably the first product to really put NARS cosmetics on the map. With celebrities, make-up artists and beauty lovers alike all lining up to get their hands on it, it’s easy to see why one of the original, golden flecked peach blushers is sold every 27 seconds. (€30)

  • Estee Lauder Advanced Night Repair

night repair

A skin serum like no other. Advanced Night Repair helps to bring back suppleness, vitality and smoothness to your complexion. Don’t just take my word for it though - with 10 bottles being sold every minute, it seems the figures speak for themselves! (€73 online with Debenhams)

  • NUXE Multi-Purpose Dry Oil 


In need of a multi-tasking dry oil? NUXE is the world’s go-to apparently. The secret’s out as every 6 seconds this is popped into someone’s shopping basket.  (€19 for 50ml online with Cloud 10 Beauty)

  • Bobbi Brown Shimmer Brick



With so many copycat versions on the market it’s easy to forget just how revolutionary the original shimmer brick by Bobbi Brown was. Having the ability to give even the most fatigued skin a lustrous, youthful glow means this cult favourite is snapped up every 7 mins around the world. (€44)

How many of these feature in your makeup / skin / hair routines? Have you tried any of these bad boys only to be bitterly disappointed? Can you think of any other product that everyone should have?

Related Articles

More from Beauty