Get the Look: Holly Willoughby's work-appropriate vintage inspired sweater

Thank you, Holly Willoughby, for introducing us to Joanie Clothing, our newest sartorial obsession

Holly Willoughby was back to work on Monday (was Monday only yesterday?!) and her first This Morning outfit of the new year was the perfect choice, namely because it's affordable. And what do people like to do more in January than copy celebs' cheap outfits?

Holly's sweater is from Joanie Clothing, a 'vintage inspired' clothing company. Their slogan on Instagram says 'pretty clothes for nostalgic souls' and that about sums it up nicely.

Now for the bad news. Unfortunately, Holly's exact sweater doesn't appear to be available anymore. But the good news is, there are loads more to choose from! Wear yours á la Holly with a black mini, tights and boots, and you've got the perfect outfit for staying in in January. (And for going to brunch next month.) Ciao!

holly willougbhy jumper 1

Mai Aloha Slogan Jumper €41.79


holly willougbhy jumper 2

Frenchie Beauty School Jumper €45.37

holly willougbhy jumper 3

Bianca Girl Can’t Help It Jumper €31.76 WAS €45.37

Joanie Clothing isn't all jumpers, though. They also sell vintage-inspired t-shirts, dress, skirts, trousers and accessories.

joanie clothing holly willoughby

Charlie A-Line Denim Midi Skirt €45.37 / Ramona Peter Pan Collar Lace Dress €53.73 /


Taylor Satin Occasion Dress €23.88 WAS €47.76 / Romily Wide Leg Palazzo Pants €7.16 WAS €35.82 /

Brett French Fries Breton Stripe Top €33.43

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