Tell us how makeup helps you to #BeMoreYou and win a dream makeover

Promoted Beauty

Every woman has a super power. We're not talking flying or telekinesis or even the ability to stop feuding children in the back seat of the car stop screaming, but that one makeup trick that makes us feel like we can conquer anything.

When you look good, you feel good, and when you know you look good, you feel amazing. Makeup should not be about transforming a person - we're not actual superheroes who need a disguise - it should be about enhancing your best features.

While you're beautiful au natural, makeup can be that little touch that ups your confidence and gives you a boost. Take it from new Max Factor muse Gemma Dietrich, a mother of three who has finally realised her dream of becoming a singer.


The dream I had of becoming a singer didn’t seem possible. But it would never go away and it just got to the point where I just had to do it... for me. It feels amazing to go from being at home with my three kids, then dressing up and transforming yourself. It’s still me, but I make myself bigger… more confident.



The Max Factor #BeMoreYou campaign celebrates the power makeup has to enhance a woman's individual glamour. When a selfie moment presents itself and your contour game is strong, if you have a big meeting, and your slick of lipstick boosts your spirit, how your perfectly drawn cat-eye flick reduces those butterflies on a first date - makeup helps make you the best version of yourself.

Gemma Dietrich


Are you a full-time mum who rarely gets a day off, or does your job restrict your natural glam? Do you work your natural beauty on a day to day basis, but transform into a glam butterfly when the occasion calls? 

We have teamed up with Max Factor to offer three lucky readers the chance to #BeMoreYou with Max Factor. This prize is truly special: on the day, you will be treated to a makeover by Max Factor's resident makeup artist Lynsey Cavanagh in an exclusive Dublin location. Our camera crew will be there to capture every moment, making it an experience you will never forget. And there's more - you will take home a Max Factor pack worth €250 containing products chosen specially for you. Each pack will also include Miracle Touch Foundation, new Smooth Miracle Primer and Voluptuous False Lash Effect Mascara.

And as every woman has her unique 'look', be it a slick of red lippy, a cat eye flick, groomed brows, defined cheekbones or a perfect manicure, we want to know what's yours? To enter the competition, please leave a comment below and tell us what is your unique ‘look’ that makes you feel more glamorous or what makeup trick makes you feel more ‘you’. 

The competition closes midnight Thursday, August 25th, 2016. Good luck!


Terms and Conditions apply (you can read full T&Cs here). 

Open to all residents of Ireland aged 18 and over.  To enter, simply leave your comment below.  Three prizes to be won, each prize includes a Max Factor makeover with Max Factor make up artist, Lyndsey Cavanagh, and a Max Factor kit to the value of €250. Entries close at midnight, Thursday, August 25th, 2016. Winners will be notified by email within seven days of the closing date.  Please allow 28 days for delivery of the make up kit.  Makeovers to take place during September in Dublin. Winners must be available to travel to and from Dublin, transfers not included.  By entering this competition, entrants agree to be bound by the T&Cs and by any other requirements set out in the competition. By entering you consent to filming and any publicity generated as a result and use on websites and social media at any time without further consent or payment. Prize is non-transferable and cannot be exchanged for cash. Editor’s decision is final. Promoter:, 26, Great Strand Street, Dublin 1. 

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