Win! Celebrate Special K National Gains Day: what will you gain when you lose?

This New Year we've been having tons of discussions on the site about weight.  Rightly or wrongly it's something that seems to be constantly on our minds at this time of year and research conducted by Special K as part of their new "What will you gain when you lose" campaign adds more statistical fuel to the fire.

Over half* of Irish women surveyed admitted to having up to five negative thoughts about their body every day.  Pretty much every New Year Irish women decide on a "new body" resolution – whether it’s losing weight or exercising more. This year Special K want us to stop focusing on those numbers on the scale and instead start concentrating on how we feel when we make a positive change in our lives.

Special K say: whether it’s slipping into a favourite dress, getting in shape for the New Year ahead or simply achieving that fabulous feeling of looking great in your favourite jeans, Kellogg’s Special K wants to put the power back in your hands and help you look great, feel fabulous and stay positive when achieving your ideal weight

And they've got a fantastic competition to help get us inspired!

Celebrate National Gains Day
Kellogg’s Special K believes that all women deserve to feel fabulous every day and to celebrate the first ever National Gains Day (07.01.13), Kellogg’s Special K wants to give one Irish woman the chance to win a lifestyle prize that could make her year!



  • Five star, luxurious overnight accommodation in Four Seasons Hotel Dublin, your perfect destination to relax and rejuvenate in the capital
  • A month long membership of The Spa at Four Seasons Hotel Dublin, the city's ONLY full service spa with pool and state-of-the-art gym
  • Personal styling workshop with style guru Lisa Fitzpatrick
  • Bespoke nutritional advice session with Paula Mee
  • Professional hair and make-up session
  • Studio session with top fashion photographer as a memento of your experience
  • €500 spending money

HOW TO ENTER: Simply tell us in 500 words or less how a positive change to your diet and/or lifestyle has impacted on your life for the better, to be in with a chance to win. Email your entry to [email protected].

For further information on National Gains Day and for free personalised meal plans, expert nutritional advice and tools, log onto – What Will You Gain?

*500 Irish women aged 25-44 surveyed by Empathy Research December 2012


Terms and Conditions: 1. This competition is open only to entrants aged 17 and over. 2. To enter simply tell Kellogg’s in 500 words or less, the story of your positive weight loss journey, with a photo. 3. Entries can be sent via our partners, Irish Daily Mail,, and or via post to FREEPOST, Kellogg Company of Ireland Ltd., Rugby Clinic, 7 St. John’s Court, Santry, Dublin 9. 4. Entry is open from Monday 7th January 2013 and entries must be received no later than midnight on Friday 25th January 2013. 5. No purchase necessary to enter but entry is restricted to once per person. 6. The competition is open to residents of the Republic of Ireland only. 7. The draws exclude employees (and their families) of Kellogg's, their agencies or any other company or person professionally connected with the promotion. 8. Entries will be subject to a judging panel consisting of representatives from Kellogg Ireland, the Irish Daily Mail,, and and an external partner. The judges’ decision is final. 9. The prize consists of overnight accommodation, with dinner in the Four Seasons, Dublin, hair and make-up session, professional photoshoot, a professional nutrition and style consultation and €500 cash. 10. No cash or other alternative prizes are available in whole or in part, except that in the circumstances outside of its control the promoter reserves the right to provide similar prizes of equal or greater value. 11. The promoter will take all reasonable steps to contact the winners (by phone)  but in the event of failure to do so before Tuesday 28th January, it reserves the right at its absolute discretion to withdraw prize entitlement and award that prize to a substitute drawn at the same time as the original winner. 12. The winners may be required to participate in publicity arising from the promotion. 13. Acceptance of these terms and conditions is a condition of entry. 
14. The promoter's decision is final in all matters to do with the promotion and no correspondence will be entered into. 15. Please note that any personal information received from any entrant will only be used for Kellogg purposes and will not be sold or provided to third parties, without their prior consent. For more details about Kellogg's privacy policy please visit . PROMOTER: Kellogg Ireland, St John's Court, Swords Road, Santry (company registration number 49450).

Sorry, this competition has ended now. You can check the Latest Competitions here

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