Elbows at the Ready: Our Christmas Sale Survival Guide

Sales seem to start earlier and earlier every year, and with Black Friday now becoming a thing this side of the pond, the Christmas sale bargain can be had as early as November. That said, a huge number of reductions hit the shop floors the minute you have finished your turkey. Most of the larger department stores start their sales on St. Stephen's Day, so if you are planning to venture away from your sofa here are some tips to bear in mind.

  • Comfort over chic

A good flat boot to keep you comfortable, and your feet dry! These ones are from Dune, €160 A good flat boot to keep you comfortable, and your feet dry! These ones are from Dune, €160

Sale shopping is not for your glad rags, so make sure you are comfortable, whether it's for the Brown Thomas shoe department or fridges in Harvey Norman. Shops tend to get warm, so opt for light layers can you can strip off as you get warmer. There is nothing worse than chunky knit sweat.

  • Make a list

It's very easy to go overboard in the Christmas sales, so to prevent you from buying anything unnecessary, have a look at your wardrobe and see what you need. I actually have a peek on Christmas evening in case I've been gifted with new clothes. If you have your eye on something make sure you get to the shops earlier to get your size.

  • Online is handy

This top (which is very Isabel Marant!) is just €16.80 from PrettyLittleThing.com This top (which is very Isabel Marant!) is just €16.80 from PrettyLittleThing.com
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Most shops that have great stores now seem to have great websites too. And the best bit is, they can start as soon as midnight on Christmas Day. Last year, my sister and I sat at the laptop on Zara's website refreshing the page from 11.55pm until all the reduced prices went live.

  • Accessories time

Marc By Marc Jacobs bag reduced by 50% to €113 on TheOutnet.com Marc By Marc Jacobs bag reduced by 50% to €113 on TheOutnet.com

If you want to make an investment in the sales, then accessories, especially bags, are a great thing to watch out for. Last year, Brown Thomas had up to 40% off some styles; when it's a designer bargain, it feels even better!

  • Hang on

I have my eye on these Carvela boots that are currently €205! I have my eye on these Carvela boots that are currently €205!

If the Stephen's Day rush isn't for you, you can wait a couple of weeks into January when you can get some amazing reductions. In the summer sale, I nabbed a pair of Moschino jeans reduced from €385 to €50. So hang on in there for the good stuff.

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Will you be hitting the sales? Have you your eye on something special that you will queue for?

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