The 5 Best Brands for Cruelty-Free Eyeshadow

When I switched to cruelty-free makeup I thought it would be impossible to find quality cruelty-free eyeshadow. To my surprise, I was very mistaken.

Some of the most popular makeup brands out there are cruelty-free now which means there is plenty of amazing eyeshadow palettes to choose from.

Here are the five best brands for cruelty-free eyeshadow:

Urban Decay

Home to the famous Naked palette's, Urban Decay has an eyeshadow palette for everyone.

Their shadows blend very easily and have strong pigmentation.

Their Naked Heat palette is a bestseller but for those of you who prefer more colourful looks, they also have they Born To Run, Moondust and Troublemaker palettes.

Huda Beauty

The 5 Best Brands for Cruelty-Free Eyeshadow Huda Beauty, available at CultBeauty

The glitter shadows from Huda Beauty are stunning and very pigmented.

If you love colourful makeup Huda Beauty is the perfect brand for you. Their Neon Obsessions eyeshadow palettes would be great for festival season.

If you prefer more subtle, natural shadows they also have some gorgeous warm-toned palettes available.

Carter Beauty


For a budget-friendly option, Carter Beauty is by far the best.

Their palettes are perfect if you love neutral eyeshadow looks and they have a good mix of matte and shimmer shadows.

The Warm Velvet palette is my personal favourite and has been my go-to for six months now.

Anastasia Beverly Hills

The 5 Best Brands for Cruelty-Free Eyeshadow Anastasia Beverly Hills, available at CultBeauty.

Anastasia Beverly Hills isn't just great for brow products they also have quality eyeshadow palettes with their Modern Renaissance palette being a cult favourite.

They have a good mixture of both neutral and colourful palettes available and all palettes contain a nice dual-ended brush that is great for travel or when you're on the go.

Too Faced

The 5 Best Brands for Cruelty-Free Eyeshadow Too Faced, available at CultBeauty.

Home to the famous Sweet Peach palette, Too Faced is a great all-round cruelty-free makeup brand.

The Too Faced Better Than Sex mascara is a Cult Beauty 2019 hall of fame winner.

They mainly sell neutral palettes with each containing a few colourful eyeshadows, however, all of the shadows blend nicely and have good pigmentation.



What's your favourite eyeshadow palette?

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