Pop icon Lady Gaga has just launched her own makeup line called Haus Laboratories so here’s everything you need to know about her new brand.
Gaga’s vegan and cruelty-free brand is about spreading “kindness, bravery, and creativity by providing tools for self-expression and reinvention”.
The initial launch has six different products and they were initially sold exclusively on Amazon, slightly unusual for a beauty brand.
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THE SECRET IS OUT 😝 We've partnered with our first HAUS GUEST, Phyllis Cohen at @face_lace to create this incredible ARMOR MASQUE NO.1. @ladygaga & @sarahtannomakeup have been using Face Lace's quick-change eye stickers for years to create Gaga's legendary on stage looks... who remembers the iconic Super Bowl look? Now we're bringing it to you 🖤 These are fully customizable and reusable so you can create a look that's all your own with these multi-piece stickers that are designed to flatter every face and eye shape. ⚡️AVAILABLE NOW - hauslabs.com globally ⚡️AVAILABLE NOW - @amazon US & China ⚡️10/1 - @amazon globally
Of course, Gaga had to come out with a liquid liner.
This one is a matte-black shade called punk and it has a waterproof formula with a flexible felt-tip.
The liner retails for €20.
Eye Armor Kit
This kit comes with the Liquid Eye-Lie-Ner and a sheet of undetectable wingtip stickers in matte-black which is a collaboration with Phyllis Cohen.
The kit retails for €37.
Armor Masque No. 1
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Bringing you some major eye candy 😉 This lineup includes: ARMOR MASQUE NO. 1 and EYE ARMOR KIT (EYE-LIE-NER + WINGTIPS) Both stickers go on and off for a fierce look in seconds and were created in collaboration with our first HAUS GUEST @face_lace 🖤 TIP: For an easy look, pick up our EYE ARMOR KIT made to fit every eye shape so we can all kill it with a perfectly cut wing 🔪
This is a reusable black lace face sticker that was also designed in collaboration with Phyllis Cohen.
It was designed to suit every eye and face shape and retails for €27.
Le Riot Lip Gloss
This silky, gel lip gloss comes in six different shades with varied finishes ranging from shimmery to pure-pigment.
There’s a clear gloss, along with peach, berry and pink shades that retail for €19.
Glam Attack Liquid Shimmer Powder
This shimmery liquid eyeshadow is smudge-proof and has a liquid to powder formula which makes it very easy to blend.
It comes in six shades, black, gold, silver, green pearl and pink.
The liquid shimmer powders retail for €21 each.
RIP Lip Liner
This is a long-wearing, waterproof and smudge-proof lip liner. It comes in six different shades and retails for €17.
Gaga is also selling three-piece collections of complementing lip glosses, lip liners and liquid eyeshadows.
Keeping with the theme of this launch there are six different collections available that retail for €52 each.
The brand has already been reviewed by all the top beauty influencers such as Jeffree Star, Nikkie Tutorials, Manny Mua, and Patrick Star.
Will you be purchasing any of Gaga’s new products?