5 Affordable Makeup Brands That Are Actually Cruelty-Free

Switching to cruelty-free beauty products isn't as difficult or expensive as you might think.

A common misconception about cruelty-free beauty is that it's expensive and there aren't many affordable cruelty-free beauty options available.

This prevents many people from making the switch, but it's actually not the case.

I switched to buying cruelty-free beauty products two years ago and with a bit of research, I found lots of great cruelty-free alternatives to my favourite makeup products.

The number of cruelty-free makeup brands increased in the last few years with The Estée Lauder Companies recently announcing a new partnership with Cruelty-Free International, marking a big step in the cruelty-free beauty movement.

Here are my 5 favourite affordable makeup brands to get you started on a more cruelty-free makeup collection:

1. Collection

Home to many beauty bloggers' favourite concealer which retails for €4.99.

The Lasting Perfection concealer and foundation from Collection provides a buildable, full coverage look which will last the entire day.

They have a decent shade range, catering particularly well for pale girls like me with their extra fair shade.

2. NYX

NYX is a popular cruelty-free brand with their setting sprays, jumbo eye pencils and soft matte lip creams being among their bestselling and most popular products.

Their matte-finish setting spray retails for €10 and is the most effective affordable setting spray I've tried. Trust me, your makeup won't budge after using this stuff.

Their Butter Gloss in the shade Tiramisu is great for a natural everyday look or layered on top of nude lipstick.

3. Essence


Essence, which can be found in Penneys stores, has a wide range of affordable products.

Some of the products can be a hit or miss but there are definitely a few great options to be found.

The Essence The False Lashes Mascara is without a doubt the best cruelty-free mascara I've tried. It gives great volume and curl without going clumpy and is very buildable.

Their All About Matt! Fixing Compact is great to pop in your handbag to control shine on the go.


4. Primark Beauty

Penney's own makeup range has proven popular among many beauty influencers with their My Perfect Colour Matte Foundation which retails for €4 being a great dupe for a Mac foundation.

They've also recently released a collection with Disney inspired by The Little Mermaid and the €8 highlighter palette looks amazing, I can't wait to get my hands on it.

5. Carter Beauty

Irish makeup brand Carter Beauty is another cruelty-free gem.

Their Warm Velvet 18-shade eyeshadow palette which retails for €14.95 is the only eyeshadow palette I use. The shadows have great pigmentation and blend very easily.

You can create a look for every occasion with the gorgeous orange, red and brown shades.



What's your favourite cruelty-free makeup brand?

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