5 types of foundation and how to apply them

Foundation is probably, our favourite makeup product here at Beaut HQ. Today we're talking about five different types, and how best to apply them for a flawless base.

Foundation is a topic that we all love to talk about. What's new on the market, which formula is best, have you tried this one yet? It's a subject that is never far from our minds. After all, the cornerstone of any beautiful makeup is flawless skin. But what suits one face, might not suit another. Differing skin types, preferences and skin tones all play a part. For example, someone that loves a full coverage might baulk at the suggestion of using a cushion foundation, and vice versa.

At the end of the day, foundation is a personal choice. But what we wanted to do today was go through four of the most popular types available. There is a lot of beauty jargon out there, which can make choosing the right base tricky. We're cutting through that, to get to the nitty gritty of the matter.

Stick Foundation

The new version of stick foundations couldn't be further from panstick if you tried (thankfully!). They tend to have a creamy consistency which makes them a dream to blend, with fingers, sponge or a stipple brush. They are easily portable and perfect for on the go touch ups. Pop them into your handbag or makeup bag when you're out and about. Another plus that you can wave bye bye to leaks and spills, huzzah!


This is the most popular type of foundation of all - the traditional, fluid in a bottle (or tube). Think Double Wear or Healthy Mix. With popularity comes variety though, and that's where some people find their sticking point.


The choice is almost endless when it comes to liquid formulas. You can find anything from dewy finishes to illuminating to matiffying. And then in terms of coverage, everything from sheer to full and medium. Liquid is most popular because of the variety on offer. If you find the right one, there's no reason not to wear it day or night, but most require a setting powder (which may or may not be on your to-do list).


Cream formulas are often richer and thicker in consistency than any other type of foundation. Traditionally, they are designed for those with a drier skin type as they often contain added oils to nourish and illuminate skin. Think of it like the difference between a moisturiser and a night cream.

When working with creamy foundations, a duo fibre brush will help to achieve a flawless result. If you're not in the mood for brushes, applying and blending using your fingers will work well too.


A relatively new addition to the foundation family, cushion foundations are one of my personal favourites. They're ideal for those who like a no make-up kind of look.

The idea behind cushion foundations is that the formula is so light and fluid that it has to be suspended in a cushion. When applied, the result should look seamless, as though you weren't wearing any makeup at all.



Powder foundations have had their ups and downs over the years. But if you're on the hunt for something that works quickly, then this could be your holy grail. Previously, powder foundations were always thought to be for combination and oily skins only, but that isn't the case anymore. Mineral powder foundations can work well on drier skin types too. The trick to getting a smooth coverage is to buff on the powder using a kabuki brush or thick powder brush. Doing this will ensure the products is properly blended into skin for a natural, semi-matte result.

Which type of foundation do you prefer?

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