I'm not going to lie, I had to look up what "normcore" meant when I first heard it. Just when I think I am completely au fait with the trendy words, another one comes out to baffle me.
So what's it all about then? Normcore stands for everything simple, pared back and normal. Well, in fashion terms anyway from the Gospel according to Lorna. See, fashion is taking a step back and re-examining everything that we need, as opposed to want. Normcore means building a capsule wardrobe that embraces simplicity and the demands of everyday life. If you want to swat up on the "boring" trend, it's worth taking a look at the new season collections from DKNY, Hugo Boss and Miu Miu, who are making this trend look rather chic.
But is there a fine line between simple and bland in the normcore world? Let's take a closer look.
Grey is the super trend for next season, and a staple part of normcore fashion. From long knits to shorter hemmed skirts to tailoring and outerwear, grey may just overtake black as our go to hue. I am obsessed with Celine's take on grey and it's a look which I think we can get ourselves.
And watch out for Penneys long grey "coatigan" (we'll be fighting over this come September) which takes on Michael Kors in a budget versus investment debacle!
How we style this look is really about how we embrace Normcore as opposed to the items. Less is certainly more here, with a basic top, skirt and scarf (as seen at Hugo Boss) being a key look.
I think this is something we can create with what we already have but if you are thinking of splashing out, bear a couple of things in mind. This look veers towards casual so make sure what you buying is something you can wear on your downtime. One investment piece is always a good policy; for normcore, look at a great skirt or trousers as your foundation which you can add to, as well as change up to make several different outfits.
Accessories need to be kept minimal so opt for bags that have little detailing and don't over do it on the jewellery. One bangle or necklace will do the trick.
So what do you think of the new buzzword? Is it a fashion fad or is it something we think will last? Or does it just remind you go Granny dressing? To the comments!